What Is Retargeting?
By adding pixels (a short snippet of code) to your website, you will be able to track the user’s actions through cookies placed in their browser. That means you will know what the user has done on your website and where to find them online so you can show them new, personalized ads.
By “following” them around the Internet, you ensure that your brand is seen by them often enough that when they’re ready to make that purchase, they think of you and return to your site. The key to retargeting is that your ads are aimed at those website visitors who have already demonstrated an interest in your products – not new prospects.
Created: Tuesday, 14 May 2019
Category: News